Episode 18: Jennie Love is Taking Farmer Florist to the Next Level

Today we’re sitting down with Jennie Love, owner of Love ‘n Fresh Flowers in Philadelphia, Pennsylvania to discuss: the process of finding land to farm custom growing for clients her Summer Solstice Party how she fine tuned her business to work for her the logistics of her CSA (Community Supported Agriculture) the challenge of pricing locally grown flowers for profitability her biggest marketing tool the steps she took to elevate her brand and educate her clients about the value of locally grown flowers how she found work/life balance Links mentioned in this episode: Longwood Gardens Flower Confidential by Amy Stewart Upper Roxborough Association of Specialty Cut Flower Growers (ASCFG) Weavers Way