One Word to [Convert] Them All: Here’s What It Is!

In this episode of Brian Driven Brands, Sarah quizzes Nate on a 1970’s study around the simple word that gets people to say “yes” 94% of the time! 🤯 We also dive into how Nate’s going to use this in his ads this week as well as one place where he’s already using it…and didn’t even know it. Tweet: https://x.com/SarahLevinger/status/1881426663348523405 Jame’s Clear research: https://jamesclear.com/copy-machine-study CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf