(187) Is Building A "BRAND" Over? The New Direction of Personal Branding

Are you feeling frustrated and burned out in your business, wondering why you keep attracting the wrong clients or why your efforts aren’t clicking?    In this episode, I share the breakthrough that changed everything for me in 2024—how I realized the root cause of my burnout wasn’t the systems I used or even the people I worked with. It was how I lost sight of my movement.   I’ll take you through my journey of running from BG5, getting stuck in process-focused content, and how it led me to attract shortcut-seekers instead of action-takers. I’ll explain why your brand isn’t the problem—it’s that you’ve stopped seeing it as a movement.   You’ll learn: The dangers of overly detailed, step-by-step content that attracts the wrong audience. How I pivoted from frustration to alignment by focusing on storytelling and emotional connection. Why attracting innovators, thought leaders, and high-level clients starts with shifting your message. Whether you’re a business owner, a marketer, or someone ready to scale your impact, this episode will challenge you to rethink your messaging and reconnect with your mission. 👉 Tune in now to discover how to refine your brand into a movement and attract the right audience! Instagram: https://www.instagram.com/ashleybrianaeve/ Website: https://www.ashleybrianaeve.com/