208 | Top Brand Strategy Workshop Structure & Exercises For Success

Learn how to structure your brand strategy workshop and exercises to set the tone for branding success. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll know how to structure your brand strategy workshop & exercises for success. First, you’ll learn what a brand strategy workshop is before we break down the importance of the branding workshop structure. Then I’ll break down the three core stages of the workshop including pre-workshop prep, workshop delivery & post-workshop & deliverables After breaking down the key stages of the strategy workshop we’ll look at the key brand strategy elements where you need to focus your exercises and questions which include brand substance, audience profiles, competitors, differentiation strategy & brand persona. Finally we’ll cap the video off summarising what a brand strategy workshop is and when you know the output you need, you can get as creative as you like For more brand strategy resources and downloads visit https://brandmasteracademy.com/