219 | 5 Factors Influencing Consumer Behaviour (+ Buying Decisions)

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions. First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include: Psychological FactorsSocial FactorsCultural FactorsEconomic FactorsPersonal Factors Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each. For more brand strategy resources and downloads visit https://brandmasteracademy.com/