220 | Chris West - The Rise Of Verbal Identity In Branding & Marketing Tips

Learn what verbal identity is and how to create a compelling voice for your brand with bestselling author of Strong Language Chris West. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what verbal identity is and how it relates to branding, brand strategy, and marketing. Next, you’ll learn why verbal identity is becoming so important and the components or elements that make up a brand's verbal identity. Then we’ll discuss the role of copywriting in verbal identity and brand communication and how a verbal identity guide can keep the brand experience consistent. Finally, you’ll learn about the levels of verbal identity, the role of personality in the brand voice, and a professional verbal identity process for your agency. For more brand strategy resources and downloads visit https://brandmasteracademy.com/