222 | What Is Consumer Behaviour? (+ How To Influence It)

Learn what consumer behavior is and how to influence it to increase sales and brand growth. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ When is comes to making buying decisions, it’s logical to think we all weigh up the pros and cons to come to a logical reason to buy.  But it doesn’t happen that way. Which is why your brand of car is different your friend’s and your brand of TV is different to your neighbour’s.   Our primitive brains are constantly processing information at lightning speed and each person processes information differently.  Most buying decisions are made in the sub-conscious mind and there are 5 Powerful Factors Influencing Consumer Behavior.  In this article, you’ll learn what they are and how to use them to influence your audience and grow your sales.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/  

Om Podcasten

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com