280 | How To Use A Brand Ambassador Strategy (Examples, Tips And Programs)

Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, we’ll explore what a brand ambassador is and how brands leverage brand ambassador programs as well as influencers to promote their brand, Next we’ll take a closer look at brand ambassadors and discover who typically can be an ambassador for a brand, including the important attributes of ambassadors. Then we’ll explore brand ambassador campaigns and programs before shining a light on the efficacy of word-of-mouth marketing. Next we’ll explore the difference between brand ambassadors and influencers, before finally diving into some of the best brand ambassador programs on the market including Lululemon, Glenfiddich, Patagonia & Nike For more brand strategy resources and downloads visit https://brandmasteracademy.com/