Back to Office; Backing On Promises?

As heated conversations ensue about what the “right” work environments should be in this post-pandemic era: remote, in-office, hybrid: Marisa and Steven look at this issue through the lens of how these decisions can impact corporate and brand reputation. In their most highly charged hot topic yet, the two talk about companies that were absolute in their directive to employees that they could be remote and then did a total reversal: is that simply a company’s right and responsibility to change with circumstances… or in representing one clear thing and then revoking it, have they committed the fatal flaw of breaking brand trust? And what happens when a company whose entire brand and product is about virtual work — aka Zoom —tells people they need to work in-person? As always, the co-hosts want to know: what do you think?See omnystudio.com/listener for privacy information.