Advertising’s Role in the Cultural Conversation With Elizabeth Paul

Culture comes from the margins.But, in advertising, creatives take that culture and put it front-and-center.And whether that’s good or bad depends on how they join the cultural conversation.My guest today is Elizabeth Paul, CSO at The Martin Agency, who joins the show to discuss how brands and agencies can become better stewards of popular culture.We cover:- The importance of mission and purpose to any organization- How marketers can engage popular culture responsibly and elevate the diverse voices creating it- How Elizabeth put this into action in a campaign for Old NavyFind this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.