Brand-Building for CPGs at Every Growth Stage w/ Lindsay Martin

Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands.Regardless of size, creating a brand that consumers can fall in love with is the lifeblood of every CPG marketer.Today’s guest, Lindsay Martin , VP Marketing at Reed’s Inc , is someone CPGs big and small turn to when they need experience and expertise in branding and marketing.In this episode, we discuss:-The differences and similarities in marketing for giant CPG-staples and scrappy upstarts-Why highly targeted marketing efforts can compete with large campaigns -The value in eking out a nicheFind this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.