Marketing With Giveback w/ Abbey Robertson

What if every time you promoted your brand, the world became a little better place?For companies that incorporate giveback, it does.On this episode of Brand-Side, I talk with Abbey Robertson, Brand Manager at Parks Project, which helps preserve America's greatest landscapes apparel and homegoods.Abbey and I discussed:-How to balance a product message with a giveback story-Replicating the emotional experience of a brick-and-mortar store online-Why traditional approaches to influencer marketing may not work, and what doesFind this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website. Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player.