Predictions for the Future of In-House Marketing w/ Laura Cunningham

More and more brands are creating in-house agencies. Is this approach the future of marketing?Many organizations associate time-efficiency and cost-savings with taking the marketing department in house. But a lot of those same organizations are finding it a challenge to attract the caliber of talent that an agency can secure.Could external agency partners complement an in-house team? How will the work-from-home model affect the agency vs. in-house discussion?On this episode of BrandSide, I interview Laura Cunningham. Laura is the integrated marketing manager at Stitch Fix, an online personal styling service that uses algorithms and data to make individualized clothing recommendations.We talked about: Aside from keeping the team motivated, what makes a successful in-house agency?The day-to-day life of an integrated marketing managerHow brands can differentiate themselves in an online direct-to-consumer worldFind this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website