Sustainable CPG Best Practices With Cleancult w/ Gerardo Mellado

Cleanliness took on a new meaning during the pandemic.With cleaning supplies in high demand, how can sustainable CPG brands make an impact in the market?On this episode of Brand-side, we sit down with Gerardo Mellado, Brand Director at Clean Cult to discuss the company’s branding strategies and their mission.What we talked about:Cleancult’s recent rebrandHow to maintain customersEducating the community as a CPG brandCheck out these resources we mentioned during the podcast:https://www.linkedin.com/in/gerardomelladovisualdesign/https://www.cleancult.com/Find this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website.Listening on a desktop & can’t see the links? Just search for [Brand-side] in your favorite podcast player.