Telling Brand Stories w/ Mattel

You can't compete in today's marketplace if you're just making long commercials. Viewers are savvy, and they pick up on that.So, how can you tell culturally sensitive stories that turn a brand's product into a living, breathing piece of entertainment?On this episode of Brand-side, we sat across the mic from Christopher Keenan, SVP and Executive Producer, Global Content Development and Production at Mattel, to discuss how to master the art of brand storytelling.What we talked about:- How cultural nuances play into content creation- Best practices for creating long-form content- Tips for succeeding in brand storytellingFind this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website.Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player.