01: What is branding? A creative’s guide to brand, strategy & identity

Today on the Brand Your Passion Podcast I’m starting as I mean to go on and talking all about branding. Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I set the stage and discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.