02: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand

This week on the Brand Your Passion Podcast, I was joined by Ariel Bissett. In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.