07: Brand consistency | why is consistency important for brands?

This week we’re taking a look at brand consistency. When it comes to branding, you will probably have heard that consistency is key, and that’s 100% correct. Once you understand why branding is important, have clarity about your brand strategy, and have creatively put together your brand identity design, the most important thing you can do for your brand is keep it consistent. But why is it that important, and how do you achieve brand consistency?