77: Penelope Wickman on making your first sales, hiring a creative team, and staying true to the creative you are.

This week on the Brand Your Passion Podcast, I talk to Penelope Wickman, the creator behind Clammy Heart. Clammy Heart has 2 multi-needle and 2 single needle machines, and a team of 4 that works very hard to create apparel and package it with love and care. The work they create focuses on the simple joys that make life a little happier. Animals, fruits & vegetables, flowers & nature motifs; all with dollops of playful nostalgia. You'll find them making apparel that's casual, colourful, and usually perfectly cottagecore. In this episode, I talk to Penelope all about making your first sales, hiring a creative team, and staying true to the creative you are.