53: Why, when, and how to trademark your business name

Building a brand takes a heck of a lot of work. It’s about choosing a name, creating a logo, building a reputation, growing an audience, and so much more.  It’s smart for you to want to protect that! That’s where that tiny little ‘R’ icon comes in - a trademark. Having recently trademarked the Maker & Moxie name, we’re talking all about what a trademark is, why you would register one, and how to get your hands on one if you decide that a trademark is the way to go for you.