Being A Credit Union Marketer

Today we have guests! Joining us on the show today is Matt Stratton, Senior Vice President of Marketing at Tinker Federal Credit Union, and Chris Weigl, Marketing Manager at Community Federal Credit Union. We’re getting their perspectives on marketing challenges, opportunities, and strategies within the credit union industry.  We’re asking Matt and Chris how they advocate for growing the role and importance of marketing and branding in their credit unions. We discuss how marketing drives results (even when you can’t always measure them) and how to balance trying new things to grow the credit union while still preserving their reputation and remaining loyal to current members. Learn more about Braid Creative at www.braidcreative.com and follow us on Instagram @braidcreative 1:20 meet our guests, Chris Weigl and Matt Stratton3:15 wearing an executive hat and a marketing hat8:35 try out a new idea through a pilot program10:38 measuring "branding results"13:37 measuring interaction, engagement and participation14:35 sharing results when they aren't great19:35 the benefits of honesty within your marketing team21:56 how to decide when to update creative or stay the course27:35 the expansion of credit union membership has made credit union branding more important31:30 what has stayed consistent in the credit union industry the past 30 years?35:21 camaraderie among credit unions39:55 Matt's best advice for credit union marketers 42:43 Chris' best advice for credit union marketers 44:15 let's talk Netflix shows! what’s everyone watching?