Media Planning

We want to talk about media. You don’t have to be on every media platform out there to get your message in front of your audience. You do, however, need a media plan – so you can be ready and flexible in times of change. Plus, we don’t want you to feel like you’re just winging it or making it up from scratch, every time you have a new campaign. And we don’t want you to dilute your message (or your budget) on any deal or bright new shiny media “opportunity” that comes your way! So we’re going to share our media philosophies and advice to help you shape up your media plan and feel more confident about what you’re spending and putting out there.Download the worksheet for this episode at www.braidcreative.com/creditunionpodcast and follow us on Instagram @braidcreative 1:05 media is putting your message in the right place to target the right audience.5:55 media planning vs. media buying10:12 your media plan should not be driven by good sales people14:10 we explain typical ad agency roles using Mad Men as an example 23:50 you know your credit union best – use that knowledge to best plan out your media27:03 brand media vs promotional media31:37 investing in media and leveraging your budget35:00 what’s the difference between reach and frequency?37:36 how to analyze your media plan43:20 sharing your media philosophy within your credit union 

Om Podcasten

A branding and marketing podcast for credit union marketers from Braid Creative.