How to Increase Market Share – The Case of Decommoditizing the Potato

“Why aren’t they eating our products every day?” – Ingeborg Blaauw, Aviko’s intl. marketing manager, explains how the brand surpassed $1Billion by adding more value to the most generic of products – the potato. A case study on over a decade of outstanding marketing work:Bringing the potato higher on the decision-making tree;The role of the potato and ‘the cooking week’;Emotional sameness and universal concepts;Patterning, segmentation, and behavioral design;and more“Bananas and apples are different but we eat them in the same way.” — Ingeborg BlaauwListen now if you want to give more meaning and value to consumer products and see how you can make your brand a greater part of consumers' life. Hosted on Acast. See acast.com/privacy for more information.