What Are the Value Drivers of Digital Business Models?

Branding over Wine - A podcast by Brandingmag

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Dr. Erich Joachimsthaler, founder and CEO of Vivaldi and award-winning author, explains why the creation of value has shifted towards the consumer side and how digital business models can help brands transition to an interactional relationship with consumers, all with eye-opening examples:Platform ecosystems model – Peloton;Interaction field model – John Deere;The case of ANT Group;and more Hosted on Acast. See acast.com/privacy for more information.