Why Are Scandinavian Brands so Successful?

“Some of the values of these companies are also something that speaks to a lot of people.”Digge Zetterberg, Frontify’s head of communications, talks about what makes Scandinavian brands so successful – from the relationship between brands and societal values to democratizing products, and everything in between:Scandinavian values and egalitarianism;Democratic design and cross-team collaboration;Sociocultural differences inside and between countries;Examples from IKEA, H&M, and others.“A lot of these [Scandinavian] brands and a lot of these companies are very good at [cross-team collaboration].”— Digge Zetterberg Hosted on Acast. See acast.com/privacy for more information.