Good & Bad Marketing in Professional Services

In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including: Lack of plan or lack of patiencePoor customer experienceMessaging is too company-centricBrand is based on assumptionsLack of a content strategyListen to hear what not to do, and how firms can turn these blind spots into areas of relative strength. www.breakingbizdev.com Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/ Connect with John on LinkedIn:...