Part 1. Create New Business You Actually Want to Win

Yes, it is possible to get off the RFP hamster wheel. In Part 1 of their deep dive into the "Create, Choreograph, Contract" framework, John and Mark uncover the secrets behind creating the firm you want by breaking down different market segments, leveraging your network, and the power of proactive opportunity creation. In this conversation, you'll learn: The "iceberg" concept, which reveals a majority of potential clients are in the passive and status quo groups, offering hidden opport...