Top 10 Marketing & Sales Numbers for Professional Services

On this episode, John and Mark beat up a few metrics like "leads" and "win rate" and share 5 marketing and 5 sales numbers professional services firms should be paying attention to if they want to grow their firm. Top 5 Marketing Metrics: Qualified Opportunities by SourceClient Lifetime ValueClient Acquisition CostRevenue by SourceReturn on Marketing InvestmentTop 5 Sales Metrics: Total Potential RevenueOutreach activitiesPipeline - Creating new OpportunitiesPipeline - Closed Won Revenue to ...