Keeping your "hook" in the water

What’s In This Episode: Brad: I'm a big fan of podcasting. Jill: Same. Brad: I think podcasting is a great way to demonstrate expertise. Jill: Agreed. Brad: However, it is a long tail process. Welcome to Breaking Down Your Business, episode 352. You can find the show notes for this episode of breakingdownyourbusiness.com/352. Jill: So glad [inaudible 00:00:28]. Brad: That exciting, thrilling energy field voice, that's Jill from the Founding Moms doing her Ethel impression. Jill: I don't know why I wanted to look like this. This is Brad from Anchor Advisors. If you've never listened to the show, I don't actually sound like this.