The importance of being specific.

Brad Farris: When you're aiming at the center of the target, how often do you hit the center of the target? Jill Salzman: Every single time. Brad Farris: You do? That's amazing. Jill Salzman: Sure, yeah. Brad Farris: I think you lie. Welcome to Breaking Down Your Business, episode 349. Jill Salzman: Good [inaudible 00:00:14]. Brad Farris: You can find the show notes from this episode at breakingdownyourbusiness.com/349 Jill Salzman: You'd think I've done this before. Brad Farris: ... slash three, four, nine. Jill Salzman: 349 episodes. Can't ever get used to that. Brad Farris: I just want to point something out to you, Jill, that might not have occurred to you. Jill Salzman: Probably hasn't. Brad Farris: No one else gets scared, because they pushed play. They know what's coming.