186: From Side Hustling with a 9-to-5 to Her First $10k Month as a Web Designer with Katelyn Dekle

Today I’m chatting with Katelyn Dekle from Launch the Damn Thing. Katelyn and I first connected when she heard me on James Wedmore’s podcast and she sent me the world’s sweetest email. This was BEFORE Booked Out Designer even existed, but later when the course was created, she joined and has been an essential part of our community ever since. We’re talking through her business journey, her advice for niching down and finding clients as a designer, and her experience with Booked Out Designer! I love Katelyn, her unique approach to business and marketing, and her love of teaching what works for her is so evident. I hope you all enjoy this conversation!    Also, today is my 30th BIRTHDAY! You can bet that today I’ll be relaxing, reflecting, and appreciating life and these last 10 years as I leave my 20s and enter a new decade. And perhaps a 30th birthday reflect episode will come later.    Highlights from this episode: - How Katelyn made the free time to work on her business while also being at a 9 to 5  - Katelyn’s story of leaving her day job during the pandemic and going full time in her business - How Katelyn isn’t very active on social media, and 98% of her clients are finding her through Google search - Alternative ideas for “niching down” — Katelyn shares how she niched to a personality-type not an industry  - How Katelyn made $10k after implementing just 2 modules from Booked Out Designer    Links mentioned in this episode: - Get the full show notes for this episode: https://elizabethmccravy.com/186  - Check out Booked Out Designer: http://elizabethmccravy.com/BOD  - Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/  - Connect with Katelyn on her website: https://www.launchthedamnthing.com - Follow Katelyn on Instagram: https://www.instagram.com/launchthedamnthing/?hl=en  - Get the ASAP Client Booking Guide to help you find your next client as a designer: http://elizabethmccravy.com/asapNeed more (& BETTER) images/videos to use in your business’ marketing? Then you NEED my fav stock photo & video company, Haute Stock! I use Haute Stock images  & videos for things like webinar slides, podcast promo graphics & videos, on my website, for Reels, & so much more. Get 15% off your subscription using the referral code ELIZABETH at checkout. Or visit elizabethmccravy.com/hautestock.

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Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building. I'm a Christian business owner, a toddler boy mama (with baby #2 on the way), and I'm married to my high school sweetheart. I design and sell Showit website templates over at elizabethmccravy.com. I teach fellow brand and website designers how to build an in-demand business in my course and coaching program, Booked Out Designer. And, I've been a podcaster/content creator for years now. I also do real estate investing and my husband and I own 5 long-term rental properties! I believe in working smarter, building wealth through scalable income, and building your business around your LIFE... not your life around your business. On this podcast, you’ll find solo episodes that are tactical, actionable, and easy listening! And you’ll find expert guest interviews and lifestyle-related episodes too. Let’s build a business that feels amazing on the inside and also looks great from the outside. We’re talking online marketing, brand and website design, podcasting, faith, motherhood, productivity, systems, growing a team, business strategy, and so much more! It’s time for you to build a breakthrough brand!