224: Launching an Unaligned Offer: 8 Lessons Learned from Closing My Membership After Only a Few Months

In the previous episode, I shared the mistakes I made during the creation and launch of my membership (and explained why I eventually chose to shut it down!). While I briefly touched on it before, I wanted to go deeper in this episode to explain why I don’t regret the experience AT ALL. In today's podcast, I’m sharing the eight lessons I learned throughout the whole experience and how it’s impacted the way I’m operating my business now.   These lessons aren't limited to those already thinking about launching a membership either – I believe they're also incredibly helpful for anyone running a business. They aren’t exclusive to a membership model! I talk about offer gaps, holding the vision as a business owner, selling access to myself and so much more.   Want more membership related content like this episode? DM me on Instagram and let me know! And in the meantime, if you haven’t checked out my Showit template shop lately, you need to. We’ve launched a TON of new templates lately. Use code BBPODCAST for 10% off! Links Mentioned:   Get the full show notes: https://elizabethmccravy.com/224 Shop all of the Elizabeth McCravy Shop templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/shop   Join my FREE Breakthrough Brand All Access Facebook Group: https://elizabethmccravy.com/facebook  Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/   Take the Website Personality Quiz at https://elizabethmccravy.com/quiz to get your FREE Canva templates, 10% off of your website template, a free month of Showit, and a full brand profile for your business!