Crafting a stand-out brand using clever copy with Ami Williamson from Damn Write

Copywriting is so important to the success of your eCommerce business, so meet Ami, The fuzzy-headed word murderer helping brands turn lurkers into loyal fans through messaging strategy, copy, and quizzes. Obsessed with psychology, wordplay, and all things eCommerce. Love a good laugh, drink way too much coffee, and can't say no to a good donut. In today's episode you'll learn: How to write product descriptions that sell and engage The importance of post-purchase communication The BEST way to retarget and approach abandon carts without making your customers feel bad And the pieces of copy too many eCommerce owners neglect that'll make the biggest difference to your brands' success Links from the show: www.brightredmarketing.com.au/free-strategy-session https://www.theluxuriate.com/product/oud-bois-candle-insert/ - the candle descriptions Ami talks about brain.fm www.damnwrite.com.au www.brightredmarketing.com.au/episode32  Thanks and enjoy the show!See omnystudio.com/listener for privacy information.