186: 30k Online Course Launch in a Small Niche (Outside of the Business Space!)

Have you ever gotten discouraged because a goal you’re working towards is taking you so much longer than expected? I definitely have! In this age of instant gratification and “overnight successes” it’s easy to feel like we just don’t have what it takes if our journey feels slower than others. Nothing could be further from the truth, and my podcast guest today is here to prove that to you. Rayzel Lam built up a niche blog audience around a really narrow (and controversial!) diet plan. She focused on serving her audience as best she could -- with videos and blog posts, emails and building community in a Facebook group -- and then she launched a brilliant program to help them take the next step towards their weight loss success. Rayzel’s program took her nearly 2 years to complete!! (I know….!!!) The day before she planned to launch it, she was crying in the shower feeling completely overwhelmed. She couldn’t get her sales page just right and felt like giving up. Instead…. Some of her sneaky subscribers found their way to her unfinished sales page and bought the program anyway! It was just the shove Rayzel needed to launch her brilliant program. So she did! She earned $30k in sales over her 4-day promotional period, and this program has gone on to earn her, on average, just under 9k in sales every single month since. I’m so glad she didn’t give up just because her goal took a long time to complete! And friend, I don’t want you to give up either. Take that next step, and launch your brilliant product. Get the full show notes here: http://brilliantbusinessmoms.com/episode186