210: Using Facebook Ads to Find Her People in the Healthy Eating Space with Brandice Lardner
Brilliant Business Moms with Beth Anne Schwamberger - A podcast by Beth Anne interviews Mom entrepreneurs who are succeeding in online business. Mom bloggers, Etsy shop owners, photographers, and designers are just a few of the brilliant business moms featured here.
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What if you serve a super-specific niche and you’re struggling to find your ideal customers? You know you can help your people if only they knew you existed. When SEO only takes you so far, consider using Facebook ads to help build your audience. Brandice Lardner of Grace Filled Plate was having this exact struggle but is finding more of her people every day thanks to Facebook ads. Listen to the whole episode to hear the ups and downs of product creation and email funnel tweaks. Brandice has a simple and straight-forward approach to marketing that uses an email funnel to guide her audience along the food freedom treasure map path she has created to help them. She shows us that it doesn’t have to be flashy to work. A sincere offering of value and expertise will always do well. Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode210
