Anoushka Healy and the Art of Media Diplomacy

Embark on a journey to discover how Healy, a luminary in the world of global media, leverages her expertise to enhance the British Consulate's outreach and engagement strategies. Learn about her dynamic approach in managing a diverse media portfolio, encompassing news services, book publishing, and digital real estate, all while aligning with diplomatic objectives. Rewind to her transformative years at The Times and The Sunday Times of London. As Group Managing Editor, Healy not only redefined these publications but also integrated elements of cultural diplomacy, thereby amplifying the British voice in global media. Her leadership in launching innovative products and the strategic redesign of The Times, crowned as "Newspaper of the Year" in 2009, highlights her diplomatic acumen. Trace her career back to the Financial Times, where as Head of Corporate Communications, Healy spearheaded major initiatives like the launch of the Weekend FT, the FT’s US edition, and FT.com, significantly expanding the UK’s media influence abroad. With a rich background in Modern Languages, Healy brings a unique blend of cultural understanding and media savvy to the forefront of international relations. This episode is a must-listen for those intrigued by the power of media in diplomacy, the strategy behind global news dissemination, and the role of communication in fostering international relationships.