4: Trader Joe's No-Buck Chuck

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Trader Joe’s "Two-Buck Chuck" is the wine that got many of us through college. But when we found out that “Chuck” – or Charles Shaw – is a real guy, we had to know more. Turns out the real Charles Shaw has a wild winemaking past full of gambles, heartbreak, and cruel ironies. PLUS: Product Misplacement with Mindy Eskow.