02: Origin of the Depression-Proof Firm

Patrick MacLeamy, FAIA and former CEO of HOK is joined by the current Chairman and CEO of HOK, Bill Hellmuth, to highlight Bill's uncle and founder of HOK, George Hellmuth. Patrick shares George's origin story, his approach to the architecture profession, and his principles for a depression-proof firm. Bill provides additional insight on George's principles and how they apply today. Patrick shares his lessons for listeners to take away from this episode:Attract and keep talented peopleProvide full time marketingDiversify project building type, geography, and servicesLeadership of the firm needs to be specialized To read along and see illustrations and personal photos that accompany this series, get Patrick’s book, Designing a World-Class Architecture Firm. You can find out more information and links to buy the book at macleamy.com Mentioned in this episode:SpacesCoDesign