7: Evolving Your Business for a Higher Multiple w/ Street League Skateboarding’s Brian Atlas

Brian is now the President & COO of The Dyrdek Machine, but it all started with a business plan in the Rob & Big kitchen. SLS was Rob’s vision to take skateboarding into the realm of mainstream sports, but he needed someone to write the business plan and operate it. He and Brian teamed up, brought on capital partners through trial by fire, and eventually expanded the events business into SVOD. The evolution into media took the valuation from a 1.5x multiple to a 6x multiple and led to an acquisition. Learn more about this episode.