213 - Email Marketing Trends to Try in 2018

ABOUT TODAY’S SHOW: Build Your Tribe is brought to you by: The SmartLife™ PUSH Journal is an all-in-one life planner designed to help you become a highly productive, balanced, goal-crushing machine. www.smartlifepushjournal.com To this day Chalene regrets that she didn’t understand the importance of building a robust community of people who subscribe and opt in to her email list. Social media can and will go away all the time. You cant just rely on building your tribe or build your business.   Email marketing is without question the first thing you need to have in place before building a social media presence. Free and low cost email provider services include:   Aweber IContact MailChimp GetResponse ConvertKit Constant Contact SendinBlue Emma Drip   In this episode I share the top email marketing trends for 2018.   1. Personalization - When this is possible, going beyond just using your customers name. Having proper segmentation of your list is the easiest way to make this happen.   2. Conversational or friendly tone – Like the first tip your email must be personalized and sound like you are talking to a friend. The subject line must make the person want to open it. We do business with people not brands.   3. Mobile friendly design – Most people use their phones to do everything!! People wont read emails that that can’t read from their mobile device, they will simply just delete it.   4. Interactive Emails – We aren’t doing this right now but you bet after my research will are going to start doing this!! This is a way to engage people in your email. Make your emails easy to read and fun!!   5. Plain Text Emails – This is a trend right now. But we have found it has not worked for us, but that does not mean you shouldn’t test it. It tends to be easier to read across all devices.   6. Respect the Problem - This is My Top Secret Email Marketing Tip that you’ll only fully understand if you listen to the end of this episode! I promise it’s worth the listen! We increased our sales rate from a triggered email by 1000%   Hey…send me a tweet and let me know what you thought about this show!  Use the Hashtag #BuildYourTribe so I know you’re a homie! xoxo Chalene Leave Chalene a message: www.chalenejohnson.com/speakpipe ********* Email Marketing, Email List, Grow Your Email List, Aweber, IContact, MailChimp, GetResponse, ConvertKit, Constant Contact, SendinBlue, Emma, Drip, Mobile friendly, Interactive Emails, Friendly Tone, Personalization, Chalene Johnson, The Chalene Show ********* Hey!  It’s Chalene! Thanks for listening! You can leave me a message about this episode by going to http://www.chalenejohnson.com/podcast. If you enjoy the show I sure hope you’ll subscribe and download a bunch of shows! This is my labor of love. It’s hours and hours of discussions, best tips, expert and know-how intended to make your life even better!    I encourage you to check out My Life-Coaching Podcast! http://itunes.com/TheChaleneShow  The SmartLife™ PUSH Journal is an all-in-one life planner designed to help you become a highly productive, balanced, goal-crushing machine. www.smartlifepushjournal.com   My website: http://www.ChaleneJohnson.com Leave me a voice memo: http://www.ChaleneJohnson.com/podcast  Connect with me on Facebook: http://www.Facebook.com/Chalene  Some of my Instagram Accounts: @ChaleneJohnson @CrazyCoolBranding @PushMeDaily @Homeworkouts_4u @ChaleneStyle   Tweet with me!   @ChaleneJohnson    Watch me on Youtube  http://www.youtube.com/chalenejohnson   Check out Smart Success:  http://www.SmartSuccessAcademy.com   Checkout The Marketing Impact Academy: http://www.MarketingImpactAcademy.com    Checkout The Courageous Confidence Club: http://getcourageousconfidence.com/   Checkout The Virtual Business Academy: http://www.chalenejohnson.com/vba    So…. are you still reading this? Wow! That’s cool.    Ps… I hope you have a great day and I totally appreciate that you took the time to look a little further!