Buildcast COVID-19 Response Special - Rob Derow, Managing Director and Partner, BCGDV
Buildcast - A podcast by BCG Digital Ventures
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The COVID-19 crisis changing the way we live and work, and having a huge impact on technology and business. With this in mind, we’re putting out a series of short Buildcast episodes covering how different sectors are responding. For this episode, DV's Sid Shah caught up with Rob Derow to talk about the impact the crisis has had on marketing. Their conversation covers the rapid shift to e-commerce, lower digital advertising costs, and what companies should focus on right now.