Mike Shatzkin

Building Books Podcast - A podcast by Building Books Podcast

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The Building Books podcast is thrilled to welcome publishing industry icon, Mike Shatzkin, to the show. Influenced by his father, Mike has been involved in the publishing business for nearly 50 years. He has written or co-authored six books, and is the founder and CEO of The Idea Logical Company, co-founder of Publishers Launch Conferences, and co-founder of Logical Marketing.