Elwyn Gladstone (nicknamed The Godfather of Spirits Marketing by Racheal) talks Innovation

They say you should never meet your heroes, but luckily this one didn’t disappoint! Racheal catches up with Elwyn Gladstone who has been instrumental in the launch of some of the most iconic brands in the world, most recently with the launch of Malfy gin. Hear Elwyn’s perspective on what it really takes to launch a successful innovation, if he believes there’s a ‘winning formula’ and whether or not you can have a successful meal made entirely from potatoes.