EP229: What Is Clubhouse And What Could It Mean For Your Brand? 

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands. In this episode James discusses the recent news of Clubhouse opening up to the public and what that could mean for you building your brand. You might have — in fact you most likely have — been hearing a lot of stuff about Clubhouse over the last few months. Although this audio-first social media platform actually came into existence well over a year ago, it has featured in the marketing and branding world’s Zeitgeist most heavily since the beginning of 2021. So let’s start by working out or explaining what clubhouse actually is: Clubhouse pitches itself as “a new type of social network based on voice — where people around the world come together to talk, listen and learn from each other in real-time” (which is a new brand positioning they have just rolled out). Essentially, from a users perspective, it’s a mixture between live podcasts, live talk radio, a conference call and social media platform all combined. And, if you get it right, it is a hugely powerful brand building tool.  Read the full article via https://jamesburtt.medium.com/clubhouse-open-to-the-public-and-open-for-business-8a0996858516 Connect with James via https://www.instagram.com/jamesburttofficial If you want to create powerful podcast content for your brand and business check out James’ market-leading podcast production agency Ultimate Podcast Group https://www.ultimatepodcastgroup.com/