Pillar Content: Making A Week’s Worth Of Marketing From One Post 

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands. In this episode James flies solo to break down exactly how powerful pillar content can be when done in the right way. As James shares, he is someone who has previously relied on short-term (mainly on the day!) content planning and posting, so this new found marketing structure he has created enables you to craft a seriously valuable content plan that can be pre-written, pre-scheduled and pre-post, meaning you have fresh content pump out across your social media platforms etc. daily. The other major benefit of pillar content is the fact that one long-form blog, vlog, podcast or article can be turned into multiple smaller pieces of micro sharable content.  Listen to the Dan Knowlton episode mentioned in this show Connect with James via https://www.instagram.com/jamesburttofficial If you want to create powerful podcast content for your brand and business check out James’ market-leading podcast production agency Ultimate Podcast Group https://www.ultimatepodcastgroup.com/