40: Terminus CEO Tim Kopp - a marketer’s job is to create experiences

Tim Kopp (CEO of Terminus) joins the Business Is Human podcast to discuss creating immersive experiences, focusing on customer lifetime value, customer marketing, and why winning builds great cultures.  Some key points below: You should never acquire a customer you cannot keep. Many companies are underinvesting in customer marketing and enablement. Your people need to know what your company is doing, why you are doing it, and believe in that vision with authenticity.  The smartest investors are moving away from the 'growth at all costs’ model to one that values capital efficiency and sustainable growth.  Conversion issues in the middle and bottom of the funnel suggest a leakage in messaging and positioning.