54: FinancialForce CEO Scott Brown - using systems thinking to break linear growth

Today on Built By Humans, CEO of FinancialForce Scott Brown talks about managing the complex relationship between an organization’s chief revenue officer and its chief financial officer. As a former CRO, he shares his insights on how to make that relationship magical for company success. Plus, Scott gives us an inside look into how FinancialForce is pushing for post-COVID growth, including tuning up the organization’s efficiency with automation and a tailored sales funnel, aligning every team with three central goals, and using a new goal-setting and review approach.