60: NuCalm CEO Jim Poole- using neuroscience to get 2 hours of deep sleep in 20 minutes

NuCalm might be the most revolutionary company you’ve never heard of. Blending science-fiction and reality, it is a patented, FDA-approved system to effectively reduce stress and improve sleep. NuCalm CEO Jim Poole joined hosts Scott and Andrei on the show to illuminate how the product works. This episode is a must-listen for anyone struggling with stress management. Some key takeaways:   As humans, we cannot understand the intangible or long-time horizons. This is why stress builds over time and has become an epidemic The human prefrontal cortex is at a 36 million year evolutionary disadvantage to the ‘reptilian brain’, the area of the brain that initiates the stress response. Resource allocation, a fundamental concept in business, also applies to our bodies. When under stress, oxygen is diverted from the brain Chronic stress is not a badge of honor- it is highly counterproductive in terms of health and professional success. Quality above all else- NuCalm has generated tens of millions in revenue with almost no marketing spend