62: TripActions CRO Carlos Delatorre- sales is a science, not an art

TripActions, founded just 5 years ago, quickly became one of the fastest growing companies in Silicon Valley after disrupting the $1.5T corporate travel market. CRO Carlos Delatorre joined the company shortly before the business world was decimated by the covid pandemic. Despite travel reaching a near standstill, Carlos helped the  company vastly exceed performance expectations. He joined hosts Scott and Andrei on the show to unpack how a corporate travel company managed to succeed  during the pandemic. The lessons he learned are applicable to any company facing unprecedented challenges, especially from a sales perspective- make sure to give it a listen.   Here are some key takeaways: Every major economic downturn has birthed long-lasting companies- the companies that were flexible and adapted during the pandemic will be the winners. An excellent product is rendered useless without an equally competent sales team- a salesperson needs to be able to articulate the benefits of a product to a client’s specific needs. The best sales reps utilize both top-down and bottom-up approaches. Doing difficult things that make you better is a huge differentiator- the best sellers build their own pipeline.