COVID Lockdown 2.0

 In this episode, Paul talks about his thoughts on the second lockdown in England and the damage this will cause to businesses, the economy and individuals themselves. He also gives great information on the help and options available to businesses. He speaks with humility and understanding about the deadly virus but gives some great positive advice on how we can move forward.   KEY TAKEAWAYS Paul doesn’t think this second lockdown is the right approach, the repercussions of this second lockdown are going to be felt for years. COVID is not going anywhere, it’s not going to go away. We have to find ways to live with this. The mental health impact is huge, there are lots of factors to come into play other than the virus when you shut down entire industries and sectors. This time in lockdown there is a lot less financial support for businesses that was given previously. But the furlough scheme, the self-employed grants and the mortgage payment holidays are all support that is still running. If you haven’t already you need to be quick to pivot and develop more digital products. You can also use the knowledge you have to create educational products. If you have an existing business and this pandemic has really affected your cash flow, you need to find new ways to serve your customer.   BEST MOMENTS “What’s going to happen to all of these businesses when they fail, when the real ramifications of this lockdown come into force” “You need to adapt and embrace digital technologies and the digital world” “You only have to be a few steps ahead of them in the journey for them to get huge benefit from your content, from your service, from your online training, courses and mentorship”   VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.